Case studies

L&T Goes Fully Digital with Bizlem’s Smart Booking Form

Client Background

L&T Realty is the real estate development arm of the venerable Indian conglomerate Larsen & Toubro (L&T), a giant in engineering, construction, and manufacturing. While L&T Realty itself was established in 2011, it benefits directly from the immense financial muscle and brand trust of its parent company. As of June 2025, Larsen & Toubro boasts a market capitalization of approximately ₹4.991 Trillion (around $60 billion USD), providing an unparalleled foundation for L&T Realty’s ambitious projects. Their current projects are predominantly located in key urban centers across India, including: Mumbai (including Powai, Mahim, Sewri, Parel, Mulund, Ghatkopar), Navi Mumbai (especially Seawoods), Bengaluru (Hebbal), Chennai, Thane, Vadodara

This deep lineage means L&T Realty isn’t just another developer; it’s a builder with an ingrained ethos of engineering excellence, robust project management, and a reputation for timely delivery, setting it apart in the competitive Indian real estate landscape across residential, commercial, and retail segments.

Overview

Property bookings are often the first real interaction a buyer has with a developer after choosing a home and that experience matters. L&T Realty recognized that while their construction and delivery standards were best-in-class, their booking process didn’t reflect the same level of efficiency or ease.

To address this, L&T Realty partnered with Bizlem to reimagine their booking journey and eliminate the common friction points like manual paperwork, repetitive data entry, and back-and-forth approvals. Which is why they Introduced the Smart Booking Form: a digital, fully automated solution designed to make the booking experience faster, error-free, and easier for both customers and internal teams.

At a glance:

L&T wanted to simplify and modernize its booking process
The goal was to reduce errors, turnaround time, and dependency on manual work
Bizlem’s Smart Booking Form brought together automation, integration, and digital signing in one seamless platform
The solution has been used across multiple projects and continues to scale smoothly
It offers a better experience for buyers and a more efficient system for teams

The Bottleneck: Manual Booking Workflows

Before the Smart Booking Form came into play, booking a property with L&T Realty was a manual process, despite the company’s broader push towards digital transformation in other areas.

It started with the basics: data entry. Customers had to fill out lengthy booking forms by hand, in addition to carrying KYC documents, verifying details in person, and physically sign hard copies, sometimes across different stages. Each step added time, friction, and a surprising amount of delay.

Post the customer process, Sales manager’s then manually filled in the same details back in the CRM.

Approvals were another sticking point. With documents moving physically or over email from sales to legal, to finance, it was easy for things to get held up. And when errors cropped up, It usually meant starting over. Incorrect spellings, mismatched IDs, missing fields, or versioning issues between teams would send the booking back a few steps, costing everyone valuable time.

For internal teams, it created a constant tug-of-war between departments. For customers, especially NRIs or those unable to visit an office in person, the experience could feel unnecessarily complex and outdated.

Some of the common challenges included:

Manual data entry across multiple systems, leading to inconsistencies
Physical paperwork and signatures, even for routine bookings
Time-consuming coordination across departments, often involving follow-ups
Rework due to errors in form filling or document mismatches
Inconvenience for remote or NRI buyers, who lacked a fully online alternative

In short, the process was functional, but far from ideal. What should have been a smooth, transactional step in the homebuying journey often became a delay point. And for a company like L&T Realty, known for its execution excellence, this was a clear area ripe for reinvention.

The Solution: Enter Bizlem’s Smart Booking Form

In collaboration with Bizlem, L&T Realty became the first major real estate company in India to fully digitize & smarten their booking journey. The Smart Booking Form is an intelligent, all-in-one system that turns a once lengthy and manual process into a quick, seamless, and 100% paperless experience.

Whether it’s a luxury apartment or a mid-range project. L&T Realty now manages bookings with speed, security, and complete transparency.

Over the past two years, L&T has used this platform across more than two dozen projects, with impressive results:

3000+ booking forms processed
2500+ forms signed digitally with Adhaar, without printing a single page
Drastically reduced turnaround time, from days to minutes
A significant drop in errors and rework
Fully paperless and audit-ready process
Reduces the Entire Booking Process from A week to Just 10 mins
Increased Number of NRI Consumers Due to Simplified Remote Booking

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